Why Use a De-Structured Data Model for a More Scalable Upstream E&P Data Store

June 18, 2013 at 9:54 AM | Posted in Databases, Future of IT, Oil & Gas | Leave a comment
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There is a commonly held belief in the upstream Oil and Gas industry that subsurface data, whether geophysical, drilling or production is largely structured and that documents and textual content are the unstructured data that must be managed in file management systems. This naturally drives considerable effort to build data models to hold ever-increasing volumes of data being collected in activities that mature these hydrocarbon-bearing assets. The majority of big data is actually much like text and documents and the most efficient way to deal with these data types is to de-structure the data model into an ultra simple file based data representation with intimate applets. Visit https://pointcross.webex.com/pointcross/lsr.php?AT=pb&SP=EC&rID=6833592&rKey=9e21602d46946796 for a more detailed discussion on this topic.

Join PointCross at SPE Digital Energy 2013

March 1, 2013 at 10:54 AM | Posted in Technical | Leave a comment

Don’t miss this presentation at the SPE Digital Energy Conference: Upstream E&P and Drilling Safety Optimization – Lessons from the BioParma R&D Industry by Dr. Suresh Madhavan, CEO & CTO of PointCross and Dr. Jon Kimball, PointCross Advisor. This session is scheduled at 3:30 PM on Wednesday, March 6. Stop by the PointCross booth #405 to visit one-on-one with Dr. Madhavan and Dr. Kimball. They or one of our staff members will be available to share how PointCross creates a unified environment for enabling, developing and applying analytics to Big Data to uncover hidden insights in your assets.

Smart Oilfield Part I: The Principles Behind ‘Smart’ Technologies

May 23, 2010 at 10:59 PM | Posted in Future of IT, Oil & Gas | 1 Comment
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Nothing can demonstrate the possibilities and the value of modern day sensing, telemetry, and cascading close loop controls as well as the use of remotely controlled drones (aka Remotely Piloted Vehicles) for surveillance and air to ground attacks.

Flown from across the world by pilots operating from a cockpit simulator with visuals representing the images being captured by the drone, the pilots control the aircraft using the visual and sensor cues. The pilot’s experience is almost the same as being in the aircraft except that the pilot is not in any physical danger. Modern sensor and control technology combine Continue Reading Smart Oilfield Part I: The Principles Behind ‘Smart’ Technologies…

What is Orienteering?

February 16, 2010 at 12:46 AM | Posted in Business Strategy, Ontology, Search & Orienteering | Leave a comment
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If you’re a Boy or Girl Scout, orienteering is an activity that involves a map, compass and wilderness terrain through which you navigate from specific point to point, hopefully getting as muddy as possible along the way.

If you’re a scientist working for a pharmaceutical company or a geophysicist working in an Oil & Gas exploration company, orienteering can mean much the same except that the wilderness is the unchartered landscape of not-yet-discovered knowledge and insights.  It can be the key to making important new discoveries and connections that you might never have Continue Reading What is Orienteering?…

Why We Use a Fixed Price Model

February 15, 2010 at 11:54 AM | Posted in Business Philosophy, Elegant Simplicity, IT Architecture, Ontology | 1 Comment
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It’s amazing to us that while all other forms of technology – hardware, consumer software, iPhones, etc. – get cheaper and easier to use every year, enterprise software just gets more and more expensive and difficult to implement successfully every year.

That’s why, unlike most technology and SI firms who provide services on a time-and-materials basis, we fix-price our offerings.

There’s a reason this is so unusual in the enterprise technology market:  there is Continue Reading Why We Use a Fixed Price Model…


November 16, 2009 at 11:25 AM | Posted in Future of IT, Knowledge Management, Long Live Ontologies, Ontology | Leave a comment
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The seat of corporate intelligence is the organizational ‘brain’ – a central hub that provisions and securely, intelligently makes available the institutional knowledge resources to its employees, enabling them to discover, learn, and work in concert toward a common purpose.

As we discussed in the last blog, the brain is a complex thing, and we are therefore not going to attempt to recreate it in all its glory. Instead, we seek to borrow a few key principles from the human brain to create institutional memory and a kind of higher-order ‘intelligence’ within the corporate body. Continue Reading LONG LIVE ONTOLOGIES! PART IV: ORGANIZATIONAL INTELLIGENCE…


November 6, 2009 at 2:51 PM | Posted in Elegant Simplicity, Future of IT, Knowledge Management, Long Live Ontologies, Ontology | 1 Comment
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The human brain is a truly astonishing apparatus.

With up to 33 billion neurons (depending on your gender and age), 10,000 synapses per neuron, and 200 decisions per interneuronal connection per second, your brain is theoretically capable of somewhere on the order of 66 million billion calculations, insights, and decisions every second. Continue Reading LONG LIVE ONTOLOGIES! PART III: IT KIND OF *IS* BRAIN SURGERY……

PointCross 10th Anniversary

November 4, 2009 at 12:00 AM | Posted in Future of IT, Oil & Gas, Pharmaceutical | 3 Comments

Today is our 10th birthday – November 4th, 1999 was the day we started in business with little more than an idea and a trivial amount of seed capital. You have been with us since our early days – encouraging us, supporting us, and guiding us. All of us at PointCross join in thanking you for your belief in us.

I would like to share with you a few of our accomplishments of the past 10 years and some of our aspirations for the future. Continue Reading PointCross 10th Anniversary…


October 30, 2009 at 11:30 AM | Posted in Future of IT, Knowledge Management, Long Live Ontologies, Ontology | 1 Comment
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In the last post we discussed how one of the most practical inventions of the last century was invented by departing drastically from its predecessor: wheels instead of hooves and steering wheels instead of reins. In fact, about the only thing that the horse and the car have in common is that they are both run on “horse power.”

But there was another invention from about the same time that had been centuries in the making, and unlike the automobile, it took its inspiration directly from its counterpart in nature. We are talking about the airplane. Continue Reading LONG LIVE ONTOLOGIES! PART II: BIRDS OF STEEL FEATHERS…


October 28, 2009 at 9:47 AM | Posted in Future of IT, Knowledge Management, Long Live Ontologies, Ontology | 1 Comment
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We started the “Death of the Database” series by talking about how the Automobile killed the Horse.

But as we discussed, the automobile didn’t actually kill the horse – it just made the horse moot. The car was a creation so far superior that the horse was no longer a desirable option for most people. The car was faster, more powerful, more comfortable, and easier to maintain than the horse. It was scalable (some of the larger earlier models rivaled small trams in size, and now of course we have the Hummer) and it was adaptive (the Ford Mustang evolved more in a decade than its namesake in the animal kingdom had evolved over the last 2,000 years). It also didn’t hurt that cars were less… messy than horses. Continue Reading LONG LIVE ONTOLOGIES! PART I: DISRUPTIVE INNOVATION (OR HOW THE AUTOMOBILE KILLED THE HORSE)…

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